COVID-19 is at the front of everyone’s minds, and we, at CASE, are working hard to shift the way we work to advance entrepreneurship for all. We understand the devastating impact COVID-19 and the economic shutdowns have on under-resourced communities. Our efforts now more than ever are about serving our population. We want to maintain varying levels of engagement with EDIT founders from the past four cohorts and support our CodeIT kids. We know the best way to help them is to offer our resources and listen to their concerns and frustrations as they face challenges. ​ While we support EDIT founders of previous cohorts, we will launch a new EDIT program design in 2021 to help budding entrepreneurs, like you, grow and build. Please follow us on Instagram @buildingacase and Facebook for updates and further sign-up details. In the meantime, stay healthy and safe – we will see you next year.

We compiled a list of resources for minority-owned small businesses. Please share with anyone who may need them.

Facts & Figures

UnidosUS and Color of Change, two equal-rights organizations, surveyed 500 Black and Latinx small-business owners in April and May 2020. They found that they are struggling to receive the aid necessary to keep their businesses open. To read the study results and a summary from Forbes, please click on the links below.

UnidosUS & Color of Change Study

Forbes – Minority-Owned Small Businesses Struggle To Gain Equal Access To PPP Loan Money

Financial Resources

Stimulus Planner was created by business owners who want to share what they have learned to help others save jobs.
https://stimulusplanner.com/

The USHCC has partnered with NBCUniversal Telemundo Enterprises on their nation-wide campaign, “Nuestros Negocios” (“Our Businesses”), to provide resources, tips, and guidance to Hispanic business owners in the language of their choice.
https://www.telemundo.com/noticias/nuestros-negocios
https://ushcc.com/

US Black Chambers, Inc. (USBC) created a resources guide called Navigating COVID-19: Small Business Policy & Legislative Resource Guide.
https://usblackchambers.org/wp-content/uploads/2020/03/Small-Business-Policy-Legislative-Resource-Guide-via-USBC.pdf

Marketing Resources

Marketing Your Business In The Midst Of Covid-19: 5 Tips To Stay Afloat

To pivot your marketing amidst the coronavirus and help keep your business thriving during trying times, use these five Covid-19 marketing tips.

  1. Reassure Your Customers
  2. Get Creative
  3. Kick Things Up On Social
  4. Build Relationships Virtually
  5. Improve Your Online Presence

https://www.forbes.com/sites/mikekappel/2020/07/22/marketing-your-business-during-covid-19/#67c2fee95c92

3 Tips for Marketing Your Small Business During the Pandemic.

  1. Find out what your customers want
  2. Evaluate your messaging
  3. Review — but don’t eliminate — your marketing budget
https://www.aarp.org/work/small-business/info-2020/marketing-tips-coronavirus.html?intcmp=AE-WOR-R1-C3

Webinars & E-learning Opportunities

US Black Chambers, Inc. (USBC) continues to work to provide the most relevant, up-to-date information on the COVID-19 response and the CARES Act. This site gives you direct access to programs and services developed with USBC corporate and government agency partners to help you navigate financing, create e-commerce solutions, protect your workplace and re-tool your business during this extraordinary time.

Nationwide, in partnership with USHCC, developed the Business Solutions Series to help you strengthen your business operations. Click on the topic of your choice below.

Social Media for Business with Carlos Gil

Learn how to maximize your business’ social media presence with social media expert and author Carlos Gil.

Entrepreneur Phases and Business Planning with Karla Sandoval

Entrepreneur coach Karla Sandoval defines the stages of an entrepreneur’s mindset and guides participants through building out an actionable 90-day plan.

Growing the Value of Your Business with Nick Delgado

Learn methods for determining the value of your business, along with funding sources and documentation needed to secure capital, with Nick Delgado, a growth advisor for entrepreneurs.

Recursos en español

Telemundo y la Cámara de Comercio Hispana de EE.UU. se han unido para respaldar las empresas pequeñas y medias durante este tiempo de Covid-19.
https://ushcc.com/
https://www.telemundo.com/noticias/nuestros-negocios

El Stimulus Planner fue creado por dueños de negocios que quieren compartir lo que han aprendido para ayudar a otros a salvar empleos mientras ayudan a que la economía se recupere más rápido. Todo en el sitio es gratuito.
https://stimulusplanner.com/

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